A short 3 years ago, a small team was formed to bring something new to the music space. We spent days with whiteboards, we slept in music studios… dreaming of a new service that would be meaningful to real musicians and real fans. The service would enable fans to give respect to musicians after a decade of illegal downloads… We were motivated by this thought: Musicians are real people, who deserve the simple pleasures of life-for example: taking a friend out to dinner.
How many musicians do you know who can afford to take you out to dinner?
The truth is… the people who spend all of their weekends making sound in a basement studio, so that you can spend your life in sonic bliss rarely afford a modest standard of living. Making music is hard work. Where’s the payback?
This new company that we dreamed up would change it all.
We called it a “stock market for music”. An apt title because each song is divided into 100,000 equal stocks. Owning stock entitles one to the revenue that a song earns. From day 1, the artist owns all 100,000 of the shares. This is the creator’s right: the potential future earnings of his or her creation. This is where the real value lies. These stocks are potentially worth a great deal throughout the life cycle of a song.
We dreamed that a talented, yet not internationally acclaimed artist might be able to produce a song or 3 each month, sell stock to supporters and afford to live a modest lifestyle… a respectable lifestyle.
Supporters would be friends, family, and fans. The supporters would also be industry people who are interested in new talent and a diversified music portfolio. The supporters would get the satisfaction of knowing that their money went directly to the needy artist. They would also know that if the song became a commercial success, they would get some of their money back, and maybe even more.
That was the dream, and it remained the dream throughout the entire past 3 yrs. The team has grown and shrunk, pivots have occurred, blood, sweat and tears have been shed. We’ve watched the rise of other meaningful services that help artists achieve their goals. We maintain that we have something real, unique and necessary to offer musicians and their communities. We’ve even discovered some new solutions along the way.
We’re proud to give you the TuneRights that we dreamed of 3 years ago. This service is for you. You - the musician, producer, sound engineer, industry professional, A&R person, the fan, the supporter, the friend.
We would like to thank ALMI Stockholm, Vinnova, Stockholm Business Region, The Swedish Inventor’s Association, Audi Test-Drive Idea, Seedcamp, The Sandbox Network and all of the countless individuals and organizations that have helped to make TuneRights a reality.
Here it is!